So Chic! A Style Gem in the Heart of Paddington

School Notices met with the very stylish France Colignon, the clever fashion buyer behind Merci Madame. It is classic & versatile French Fashion at a fraction of its price.

Merci Madame took residence in the iconic William Street, Paddington. A cute blue terrace adorning a St Tropez vibe, filled with hand-curated fashion staples from Paris. Fine knit, cashmere, cotton and linen from local French brands.


“Freshly landed from Paris, I was working as a Fashion Buyer & Wholesale Manager in Sydney when I came up with Merci Madame business model, 7 years ago. At the time, I couldn’t help but thinking the buying process wasn’t quite right, due to a simple yet inevitable fact: seasons are inversed between Australia and the rest of the Fashion world. From both professional and customer perspective: not ideal. It all brightened up when I realised I was able to source my dearest under-the-radar labels at a fraction of their price, by de-stocking their Parisian boutiques at the end of the season – when it starts here.”

Merci Madame stands for a playful yet smart shopping. Long lasting quality clothing that won’t put you on a pasta-budget.

“Very you” pieces you will cherish and feel good wearing, showcasing your best-self and uplifting your mood giving you this great confidence boost, and you certainly won’t see them on everyone else.

“I’ve always had an eye for fashion and an ear for others. Style tips are best when shared and nothing makes me happier than my friends & customers telling me how much they love their garments whether it is a basic cotton tee or a date-with-hubby fab dress.”

Open Tuesday to Saturday 10am to 6pm.

63 William Street, Paddington 2021.